Content marketing is all about influencing consumer behavior
ZINGO POW! Is an Amsterdam based content marketing agency specialized in developing strategies, concepts and designs that change minds and influence behavior.
Are you looking for a partner that can develop an engaging always-on content plan or a remarkable campaign?
Changing or maintaining
What do you think when you see a display that says ‘affordable romance’ on a flower shop? It makes you wonder, right? Is this a joke? Is this even possible? Can you put a price tag on some instant heartfelt romance?
The owner of Henkie's Hoekie - a flower shop near the Central Station of The Hague - claims it is possible. According to him a nice bouquet of flowers is a direct ticket to instant romance. Therefor he proudly displays several signs that say ‘betaalbare romantiek’ (= affordable romance) around his shop.
Chances are, there’s some truth to Henkie's catchy pay-off. But most importantly, he taps into a certain need among his target audience: a longing for romance...
He suggests that 'affordable romance' is within an arms length. Basically it's a great excuse for consumers to change their daily routine and buy some genuine ‘romance’ at Henkie's Hoekie. Ideally speaking, a coincidental purchase like that turns into a weekly habit. I'll bet there are a lot of lovers out there who would appreciate it.
Henkie's Hoekie has found a wonderful way to influence behaviour. But what about your brand, how do you instigate a desirable attitude of your (potential) customers? A remarkable brand identity and a solid content marketing strategy can make all the difference. These are important components of your business plan that help you accomplish your goals. Lucky for you ZINGO POW! specialises in both brand identity and content marketing ;)
Want to discover together how to positively influence the behaviour of your target audience?
It all starts with a strong brand identity. That makes your brand instantly recognizable to your customers and shapes your company.
Brand Positioning / Golden Circle / Communication Ladder / Corporate Identity / Storytelling / Enhance Brand Experience
Every brand needs an overall game plan for reaching people, engage with them and turning them into loyal customers.
Research & Analyses / Always-On Content Strategy / Campaign Strategy / eCRM Strategy / Customer Lifecycle / Persona Development / Editoral Formula
A strategy comes to life when it translates into creative content ideas that are relevant and appealing for the target audience.
Concept Design / Creative Concepts / Creative Formats / News Jacking / Video Scripts / Tone of voice / Pay-offs
When creative concepts are developed into content eye-candy it's time to make some impact and change customer behavior!
Graphic Design / Illustration / Animation / Video / Photography / Copywriting
Nice to meet you
Hi, I’m Roxsane!
Freelance Strategist, Art Director and Content Creative as well as a big fan of sugar-free ice cream.
I’m also known as the driving force behind ZINGO POW! together with a close team of freelance friends and connections.
After 10 years in Marketing (6 years as an Art Director and 4 years as a Strategist for great companies such as Yourzine, Yune and Dorst & Lesser) I decided it was time for a change. I desired more freedom. One of my dreams is to initiate extracurricular projects that make people happier and care for Mother Nature too. Besides making the world a better place, I still love to take on commercial challenges. Being a fulltime freelancer allows me to do both.